Our new identity encompasses all of our activities devoted to sharing knowledge.

As of autumn 2007, we have brought all of our separate divisions under the Brand Academy umbrella, in order to communicate an integrated, self-sustaining message.

The book in our graphic symbol illustrates our business education division, Corporate University, subordinated to the mission of sharing knowledge through formal education.

The hands in our graphic symbol illustrate our consultancy division, Brand Academy, devoted to sharing knowledge through experience and real life activities.

The two faces displayed on the laterals of our graphic symbol illustrate our conferences & events division, Beyond Borders, aimed at sharing knowledge through exposure to inspiring individuals and visionary leaders.

Last, but not least, the Latin quote central in our graphic symbol - Semper Superne Nitens (Always Striving Upwards)- speaks about learning with a purpose, thus illustrating our entire mission.

Our chosen color scheme, based on deep violet, speaks about good judgment and spiritual and mental fulfillment. It is the color of purpose and it is associated, in eastern cultures, with the crown chakra, the one that links the individual to the universal.

Violet is a combination of blue and red. Red is a focusing, dynamic and active energy while blue is cooling, calming and expansive. Violet brings a new dynamic to the expansion of blue and the activity of red. Red brings practicality and grounding to the undirected expansiveness of the blue, and allows more creative energy to emerge. For this reason, violet is associated with imagination and inspiration.